Connect directly with 140,000 listeners and 4,000 direct mailouts. Sponsorship on 3MBS is an affordable alternative to commercial advertising.

The main difference is that it is focused on our particular AB demographic. It reaches a loyal 3MBS audience by supporting the programmes our audience listens to and as a result, our audience supports our sponsors.

Since 1975 “Classically Melbourne” 3MBS 103.5 FM, has provided fine music 24 hours a day to devoted listeners throughout Metropolitan Melbourne, both peninsulas and country Victoria. We know from reliable surveys and practical experience that our estimated 140,000 weekly cumulative listeners are active, well educated, affluent, high disposable income professionals, with lifestyles that allow them the time to spend their money.

Because the classical music we play is longer by nature than other radio formats, our listeners tend to spend more time listening to the station and the commercial messages stand out when they are heard, making this format a highly effective and efficient advertising vehicle.

You can position your business in an uncluttered format where it will have real impact and cultivate a positive image in the community by advertising on 3MBS FM. On-air messages are produced in 30 second spots. They can air on the programmes and times of your choice and because they are produced in-house, there are no production costs for your business. For additional leverage, print display advertising is also available through our glossy monthly program guide “OnAir”, which is read by our 4,000 subscribers each month.

Make smart, cost effective use of your marketing, promotion or public relation dollars. For long term positioning and advertising investment, “Classically Melbourne” 3MBS 103.5 FM has the potential to provide you with a high commercial return.

For more information call (03) 9416 1035 or email amy.moon@3mbs.org.au